New Zealanders are Kiwi people who migrated from New Zealand, not to be mistaken with the Maori indigenous people of New Zealand. However, traditional Maori customs still play a big part in the lives of many modern Maori in New Zealand and are an intrinsic part of Kiwi culture.

North America is a growing market for trade and investment for New Zealanders. It offers opportunities in health IT, wood and building products, agile technology including specialised manufacturing and clean technology, specialty food and beverages, and agritech. As a result, thousands of New Zealanders work in North America.

The majority of New Zealanders claim Christianity as their religious adherence being either Roman Catholic, Anglican, Presbyterian, or Protestant.